ROAS Calculator
Calculate Return on Ad Spend, CPA, CPL, and break-even metrics across your advertising channels.
Results
ROAS
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CPA
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CPL
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Profit / Loss
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Break-even
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Channel Comparison
| Channel | Spend | Revenue | ROAS | CPA | Profit |
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Frequently Asked Questions
What is ROAS?
ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. A ROAS of 4.0 means you earn $4 for every $1 spent.
What is a good ROAS?
A ROAS above 4.0 is generally considered good, though it varies by industry. E-commerce typically aims for 4-10x, while lead generation may target 2-5x.
What is the difference between ROAS and ROI?
ROAS measures return on ad spend specifically, while ROI (Return on Investment) accounts for all costs including product costs, overhead, and other expenses.
How is CPA calculated?
CPA (Cost Per Acquisition) is calculated by dividing total ad spend by the number of conversions. For example, $1,000 spend / 50 conversions = $20 CPA.